Air Transport Marketing Course

  • Course Goal
    This 30-hour, 5 days course aims at acquainting participants with the up-to-date Air Transport Marketing concepts of air transport economic regulation, airport marketing, airlines marketing, strategic planning, traffic rights and liberalization of air transport. Also enhancing participants’ skills, knowledge and capabilities so as to cope with the recent development in issues related to air transport and civil aviation industry.

  • Course Objectives
    Upon completion of the course, participants will be able to :
    • Understand marketing principals.
    • Understand the methods of air transport marketing and economics.
    • Understand airlines economic operation and marketing.
    • Understand airport marketing
    • Acquire basic knowledge air transport liberalization and open sky policy.
    • Acquire a good idea about international organizations related to civil aviation.
    • Familiarize participants with new technology and new development in the field of air transport marketing.

  • Course Content
    • Air Transport Principles & Historical Background.
    • Air Transport economic regulation development.
    • Regional and International Aviation Organizations.
    • Air Transport Traffic Rights – Market Access.
    • Air Transport Liberalization & Privatization / International Trend.
    • Marketing principles.
    • Airport’s marketing.
    • Airline’s marketing.
    • Marketing and the strategically planning
    • Civil Aviation services quality measurements.

  • Target Population
    This course is designed for air transport middle management, marketing & economic regulation staff, and airlines marketing staff.

  • Language

  • Course Duration
    5 days(30 hour)