Seneca appointed as DAW Channel Partner for the Middle East

astand easy Windows and Web database application development just got a little bit faster and easier for businesses and organizations in the Middle East and North Africa with the addition of Jordanian-based Seneca Associates Ltd. as Data Access Worldwides representative for the region.

The appointment was announced by Nick Nikijuluw, Data Access Europes managing director, at the Gitex Technology Week 2008 IT exhibition recently held in Dubai.

"The choice for Seneca as channel partner for the Middle East region works out well," Nick said. "In Seneca, we found a partner with lively and strong communicative business networks in combination with high standards for quality and knowledge, who is willing to spread that throughout the business and academic layers in the region.


Seneca Associates Ltd. appointed as DAW Channel Partner for the Middle East and North Africa.

Nick Nikijuluw, Data Access Europes
managing director, welcomes Ammar
Zalloum of Seneca Associates Ltd. as
Channel Partner for the Middle
East and North Africa.


"Seneca has shown a strong dedication to making the new partnership a success. Senecas performance at Gitex was a strong display of this."

Seneca has offices in London and Dubai, and is led by Ammar and Mutasem Zalloum. The company is strongly affiliated with the Royal Science Society of Jordan, a scientific institute founded by the late King Hussein, and through this partnership they have direct entrance into a broad educational system that includes some 24 universities that serve many countries in the region.

Over the past several months, Seneca staff has undergone extensive product and development process training with Data Access Europe, and they have completed their first "pilot project" with Visual DataFlex. Next on Senecas project list will be the realization of their first large-scale Visual DataFlex project for a freight management system.

In addition, the Seneca team has enabled Visual DataFlex to support the Arabic language, bringing the power of the Visual DataFlex toolset to developers in the region who require a Rapid Application Development (RAD) framework that is finely tuned for easily building and deploying Windows and Web database applications and Web Services. Seneca plans to enter Egypt in the near future as their first step toward a broader introduction of Data Access Worldwides products to the region.

Senecas Ammar Zalloum emphasized that the company will also offer IT consultancy and training in order to stay up-to-date with the latest technological advances. In addition, the applications and tools jointly developed by Data Access and Seneca have been developed according to the highest international standards.

See the coverage in the Jordanian press (Arabic language):